How to freely Register Your Business on Google Search & Maps: No Website Required
Showing up on Google really matters because if your business is not on Google, then it’s not visible to most people and these days, when someone wants to find a service or place an order nearby, the first thing they do is to "Google it". So if your business doesn’t show up, they’ll move on to the one that does.
And you really do not want that to happen to your brand. The good thing is that You "don’t even need a website" this time to show up. You just need a "Google Business Profile, and it’s 100% free.
We've provided a step-by-step video tutorial to further guide you
Table of contents:
- Content Overview
- What is Google Business Profile?
- Things to keep before you start with Registration
- Why you should get listed on Google
- Steps to registering your business on Google (Step 1)
- Step 2: Verify your business
- Step 3: Optimize your listing
- Troubleshooting common issues
- Best practices for managing your listing
- Leverage Google Tools for Growth
- Take Your Google Listing to the Next Level
- Keep Your Listing Updated
- Need Help with Google Services?
What is Google Business Profile (formerly Google My Business)?
Google Business Profile is a free tool by Google that lets you create a public listing for your business. It shows up in both Google Search and Google Maps, and you can manage everything yourself without any technical knowledge.
You can add your business name, contact info, photos, location, services, and even updates or promos—without needing a website. Think of it like your digital signboard on the internet.
Before You Start
Gather the following Business Information:
Business Name: Use your official name.
Address: Ensure you have accurate address for Google Maps.
Phone Number: Provide a reliable contact number.
Website URL: (Optional) but it helps customers learn more about you.
Hours of Operation: List when you’re open for business.
Business Description: Briefly explain what you do.
Photos: High-quality images of your storefront, products, or services.
Having this info ready speeds up the process and ensures accuracy.
Why You Should Get Listed on Google
Being listed is not only nice but it’s a necessity for your business local discovery. And here are more reasons:
- Your business shows up when people search locally
- Customers trust verified businesses more
- People can call, message, or get directions to you easily
- You can post updates, photos, and even offers—all for free
- It gives you data on how people find you and what they do next
The Bottom line is that its free for marketing and visibility. You can’t afford to skip it.
Think of It Like This:
Your Google Business Profile is like your online storefront. Even without a full website, people can find you, learn about you, and contact you directly. Whether you’re a startup, fashion store owner, makeup artist, food vendor, real estate agent, or consultant, this is how to get found online.
Steps to Register Your Business on Google
Step 1: Claim or Create Your Listing
Claim an Existing Listing:
- Search for your business on Google.
- Click “Claim this business” if it appears.
- Follow the steps to verify ownership.
Create a New Listing:
- Go to Google Business Profile.
- Click “Manage now” and “Add your business.”
- Enter your business details carefully.
✅ Double-Check: Make sure you select the industry or category that best fits in your business
Step 2: Verify Your Business
Google requires verification to ensure you’re the business owner.
Verification Methods:
Phone: Some businesses may qualify for phone verification.
Email: Google may send a verification or code link via your provided email.
Business video: Google will require you to record your business physical store for verification. Many may not find this method easy because you have to visit your office location if you’re not there. You must follow Google’s recording instruction to capture the required places of your store.
✅ Why It’s Important: A verified listing gains trust and improves search rankings.
Step 3: Optimize Your Business Listing
Once verified, optimize your profile for better visibility and engagement.
- Update NAP: Ensure Name, Address, and Phone number are correct.
- Write a Strong Description: Include relevant keywords in your business description.
- Upload High-Quality Photos: Showcase your business products/service images visually.
- Post Regular Updates: Keep customers informed about promotions or changes.
A well-optimized listing helps your business stand out in search results.
Troubleshooting Common Issues
If you face any problems during registration, here’s how to fix them:
- Duplicate Listings: Merge or remove duplicates via Google support.
- Verification Delays: Business video verification can take time; request another if needed.
- Incorrect Information: Edit details manually to ensure accuracy.
- Ownership Disputes: If someone else claimed your listing, follow Google’s dispute process.
- Negative Reviews: Respond professionally and encourage satisfied customers to leave positive feedback.
Solving these issues will ensure your profile stays accurate and trustworthy.
Best Practices for Managing Your Listing
Once registered, keep your profile active:
- Regular Updates: Adjust hours, contact info, and promotions as needed.
- Engage with Reviews: Respond to both positive and negative feedback.
- Monitor Q&A: Answer common customer questions.
- Analyze Insights: Use Google’s analytics to refine your strategy.
- Keep Photos Fresh: Regularly update images to keep your profile appealing.
Consistency will always keep your business listing relevant and effective.
Leverage Google Tools for Growth
Google offers free tools to maximize your online presence:
- Google Analytics: Tracks website traffic and customer behavior.
- Google Search Console: Monitors search performance and identifies issues.
- Google Posts: Shares updates, promotions, and events.
- Google Maps: Ensures customers can find accurate directions.
- Google Ads: Runs targeted local campaigns for increased visibility.
Using these tools enhances your Google Business Profile’s effectiveness.
Take Your Google Listing to the Next Level
For an outstanding presence:
- Use the Q&A Feature: Proactively add frequently asked questions.
- Encourage User Content: Ask customers to share photos and reviews.
- Engage in Local Events: Show community involvement through posts.
- Link Social Media: Strengthen your online presence across platforms.
- Add a Virtual Tour: Provide an immersive experience for potential customers.
These strategies make your business stand out from competitors.
Keep Your Listing Updated
A regularly updated listing ensures accuracy and trust:
- Schedule Audits: Review and update business info periodically.
- Seasonal Changes: Adjust hours and promotions for holidays or events.
- Customer Feedback: Make updates based on customer input.
- Monitor Competitors: Stay ahead with insights from similar businesses.
Keeping your profile fresh maintains customer interest and improves search rankings.
Need Help? Work with Local SEO Experts
Navigating Google registration and optimization can be time-consuming. Interglobal Agency specializes in helping businesses improve local visibility.
Our Google Services:
- Google Analytics 4: To better understand your business audience, optimize your growth and track user behaviors
- Google search console integration: We help you “See what Google sees”, Fix what’s broken and improve your rankings
- Google Business Profile: To dominate your local rankings on search results and maps
- Google Ads: To help you target, convert and scale with precision using Pay Per Click (PPC budget) campaigns.
For expert guidance, visit our Google Performance Suites page and start optimizing your digital presence today.
